Promotional

The first thing to do is to review your marketing plan and look for anything you may have missed along the way. If sales are lower than anticipated, contact your JRA agent and let them know of the problem – the agents at JRA have a combined 85 years of experience in working with successful events and can offer valuable advice to help improve sales.

The artist’s manager will be your contact for setting up interviews as well as in-store appearances. If you do not have this contact information, it can be found in the artist’s rider you received with your contract. It’s important not to promise an artist’s time to anyone without first receiving written permission from management.

Current hi-res photos and biographies can be found in the Artists section of our website. Artwork for posters and flyers along with other media such as videos, prepared radio spots, etc. (when available) may be acquired by contacting artist management directly using the contact information in your rider.

Call the station and ask for the person who is in charge of promotions. Tell them about your event and ask what the station might be able to do to help support it. The support of Christian radio can be very important to your event depending on your market, so this is a relationship that you want to focus on early in your event planning. For more info about promoting a Christian concert, see our Promotional Countdown page.